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As a business owner, it may seem counterintuitive to you that issuing coupons would actually have an immediate increase on earnings. Don’t coupons necessarily sacrifice short-term earnings for the added long-term value of your new customers?
No! Here’s how you can get both: Say your product goes for $100, but there are no coupons for it yet, so your entire customer base excludes coupon shoppers. You would consider offering a coupon, but fear that your current customers might stop spending the full rate for your offering once you do. The solution: increase the price of your product while offering a discount on it that is available only to those who will spend effort searching for it. Maybe your $100 product is now goes for $125, but you also offer a $35 discount. The key is that this discount is not easy to find; it’s only there if your customer looks for it. This not only gains additional price-conscious buyers who insist on paying “less than full price” all the time, but it creates the perception of even greater value than had the product been offered at a discounted rate without the coupon (to learn how this works, see anchoring).
Your product will now be found by those who start their shopping with a coupon search. Are you ready to add your printable coupon to get found by Michigan consumers?
The first 10 Michigan businesses that mention coupon code “DEALYP” in the month of December, 2009 will receive a free assisted account setup at SaveNextDoor.com:
- We’ll sign you up for a free, unlimited-length account to promote your coupons locally.
- We’ll help you create your first printable coupons, optimizing them for search engines.
- We’ll help you make your business profile look professional: email us your logo and we’ll upload it for you.
Your business just has to offer a coupon, and we’ll do the rest for you.
As a small business owner, you can reach the increasing number of individuals who start their search for a merchant by Googling for coupons online. Here, we discuss keys to successfully getting your coupons found online.
Start with a valuable offer.
Most online coupon searchers won’t be printing your coupon as their first – they’ll have printed hundreds of other coupons before, and will have made hundreds of other judgments about the value of those coupons. When coupon searches come across your coupon, expect careful scrutiny.
Phrase your offer carefully.
Does your coupon title phrase your offer in terms of a “fee” or a “discount”? Some businesses actually do make the mistake of offering a coupon with terms like “joining fee” in the title. Since your coupon is supposed to attract new customers, it’s bad to assume that they know what your normal fees. Instead, focus on the discount. For example, suppose your gym normally has a $50 joining fee. Will your coupon say, “$25 joining fee” or “50% discount”?
Create an expiration date.
If there is no urgency to use your coupon, it’s less likely to be used in the near future. You can always offer another coupon later with a new expiration date, and will have a chance to change the offer once the first coupon expires. Online printable coupons feature performance tracking that allow the business to determine which coupons were popular. By giving yourself the chance to create a new coupon when the first one expires, you have the opportunity to experiment. At www.SaveNextDoor.com, since the best coupons show up on top of the search results more often, they get displayed to a larger audience and receive more exposure.
Use relevant keywords.
If you want your coupon placing strongly in Google’s search results, you’ll need to anticipate and target the coupon searcher’s phrase when naming your coupon. As shown in the screenshot, the relevant terms get bolded in Google’s search results, resulting in more clicks. And, more importantly, they receive higher rankings.
Keywords to consider:
- Your category.
- Your specific product or service.
- Your brand name.
To acquire new customers, generic category-based phrases are a best bet for matching the search queries of new potential customers. For example, titles like “flower coupon” and “florist coupon” are likely to match up with coupon searches from users who aren’t yet sure of which type of flowers they are looking for.
www.SaveNextDoor.com brings local printable coupons to small businesses. SaveNextDoor gives smaller businesses a chance at exposure by helping them promote their deals to local consumers. When a consumer performs a zip-code based local coupon search, SaveNextDoor displays the most popular results near them.
On SaveNextDoor, merit-based exposure ensures that the best coupons receive the highest level of visibility. By contrast, traditional coupon publications have placed the highest-paid coupons on the front cover. This site levels the playing field by ensuring merit-based ranking.
As the above graph shows, local searches for printable coupons are on the rise.
Local businesses stand to benefit from publishing their coupons on SaveNextDoor whether or not other businesses are participating in the area. Businesses with no competition from others can still show up in search engines for local coupon searches.
Welcome to DealYP, where you will find local coupon marketing news and analysis relevant to your small business’s advertising strategy. Our focus is on low-cost local coupon marketing for small businesses. DealYP is the official guide to using the local coupon search engine www.SaveNextDoor.com for maximum results.